Atlas Tissue, a business of Resolute Forest Products, introduced the Green Heritage® line of recycled tissue products to the at-home market.
According to the announcement, the Green Heritage brand is designed to offer today’s environmentally conscious consumers a first-in-class product that is additive-free, septic-safe and so much more. It is manufactured with recycled pulp from Resolute’s Fairmont mill, located in West Virginia. This allows for precise control of the entire production process, ensuring cost-competitiveness and consistent quality, while offering the flexibility and customization customers demand.
André Piché, SVP, Tissue Business Group, for Resolute Forest Products, commented:
“When comparing Green Heritage products to those of our competitors, third-party testing confirmed that our bath tissue is brighter, thicker and stronger than the leading recycled bath tissues on the market. We are confident consumers will appreciate the quality and comfort of our new recycled product line.”
Resolute Forest Products aquired Atlas Paper Holdings for USD 156 million including working capital in 2015. Currently, Atlas Tissue has a manufacturing capacity of 62,000 short tons of tissue across three paper machines and 11 converting lines located in Hialeah (Miami) and Sanford (Orlando), in Florida. It also operates a paper recycling center in Tampa. Atlas Tissue produces branded and private-label products for at-home and away-from-home channels, and offers both virgin and recycled products, covering a wide range of grades. Branded products are marketed under Windsor Place®, Green Heritage®, Bunny Soft®, Harmony® and Eversoft®.
Earlier Resolute Forest Products announced the indefinite idling of its paper mill in Thorold, Ontario, Canada.
About Resolute Forest Products:
Resolute Forest Products is a global leader in the forest products industry with a diverse range of products, including newsprint, specialty papers, market pulp and wood products. The Company owns or operates nearly 40 pulp and paper mills and wood products facilities in the United States, Canada and South Korea, and power generation assets in Canada.